10 Blog Post Ideas For Wedding Planners
Blogging has been a cornerstone of my wedding business growth since 2012 and remains a vital component of my marketing strategy as a wedding business mentor. By repurposing blog content across social media platforms like LinkedIn and Pinterest, I've significantly increased website traffic beyond organic search.
Real Talk:
Blogging continues to be a crucial element of your website's marketing strategy in 2024 and beyond. It's not dead—sorry, not sorry. Blogging is here to stay. Whether you like it or not, blogging is beneficial for SEO and demonstrates your expertise to potential clients, regardless of the size of your portfolio or breadth of your experience.
For those just starting out, blogging is an affordable marketing strategy. Most website platforms, like Squarespace, offer built-in blogging features. Even if your portfolio is limited, your blog serves as a platform to showcase your knowledge and style.
Blogging helps to prove your expertise as well as your style.
Even once you have a portfolio filled with beautiful galleries, your blog will continue to be your opportunity to speak directly to your ideal client community.
Your blog should NOT be a repeat of your portfolio galleries. Nor should it serve as your portfolio gallery. Real weddings can live in both areas of your website. For your wedding portfolio, choose carefully, based on your ideal client community and your desired "future portfolio." Your blog can host a mix of topical and informative posts relevant to your dream clients, with occasional posts highlighting your work if it helps with frequency.
By the way, having two links to share the same portfolio images is helpful for your Pinterest strategy. But that's an important topic for another day.
Let's get right to it...
You're here for blog post topic ideas.
Did you know wedding venues are the most commonly searched topic by engaged couples planning their wedding?
So, what does this mean for your blogging strategy?
The more you can blog about specific venues you'd like to work at and the region you serve, the more likely those posts might show up for couples searching about those venues. This is a straightforward way to leverage keywords for the venues you want to work at, even before booking clients there or in your area.
10 Blog Post Topics to Mention Venues and Your Location or Service Region:
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Rehearsal Dinner Locations in Your Area
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Micro/Intimate Wedding Venues in Your Area
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Indoor Wedding Photo Locations in Your Area
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Winter Wedding Venues in Your Area
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Top Tips for Planning Your Area Wedding
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Tips for Hosting Your Area Wedding
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Favorite Engagement Photo Locations in Your Area
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Modern Wedding Venues in Your Area
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Wedding Venue Tour
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Waterfront Wedding Venues in Your Area
There's much more in my free blogging guide:
KJ’s Guide To Wedding Biz Blog Planning
Get 200+ post topics, an 8-step writing guide, a promo checklist, and more.
How to Implement This Strategy
Sprinkle those area-based posts with topical blog posts that are more style-related, like your favorite trends each year. Or even mood boards inspired by seasons or what caught your eye on Pinterest and Instagram lately. Then add a few about wedding planning-specific topics like budget, or what trends or traditions to skip.
Just like Instagram, the name of the game is consistency, not a crazy frequency that has you turning out less than your best. Quality over quantity always. Blogging monthly is a great start in the beginning when you're short on clients. Then later on, you can scale back or hire out.
My #1 Blogging Tip:
Remove the date from your posts.
By removing the publication date from your blog page and the individual posts, guests can't easily tell how frequently you're posting. So whether you blogged three times last year or three times this month, it all appears current.
Remember, blogging is a powerful tool to showcase your expertise, attract your ideal clients, and enhance your online presence. By implementing these strategies, you can create engaging content that resonates with your audience and sets you apart in the wedding planning industry.